Infrastructure
Connecting football's people, processes, and data at every level
Pipeline
$10M+
Why Now
Capital converging on data-driven football
Registration
Development
GPS / Tracking
Video
Analytics
Scouting
Athlete Management
From Data → Decisions → Outcomes
The Problem
Making data-informed decisions in football is harder than it should be, costing $10B+ annually.
Players
The System of Record for Football
F11 captures every player, team, and organizational interaction — creating a continuous transferrable record across the entire football ecosystem.
orgs
The System of Execution for Football
Grassroots Clubs
US Colleges
Pro Clubs
Federations
F11 Football — connecting the different stakeholders of the game and their various tools
Player Management
Wearable
Camera
Analytics
Market Size
The Scale of Football — Without a System
Grassroots
330M Players
$66B+ participation economy
- Registration
- Communication
- Development
- Player Experience
- Player Pathways
- Player Retention
Colleges & Pro Clubs
10K+ globally
$50B+ in player capital annually
- Player Management
- Finance
- GPS & Video
- Performance Analytics
- Scouting
- Football Ops
Tech & Data
1K+ vendors
$10B+ fragmented spend
- Video
- Wearables
- Analytics
- Scouting
- Compliance
- Registration
Federations
210+ Country Federations
1K+ Local Federations
- Participation
- Pathway
- Education
- Talent Pools
- Compliance
- Standards
Football is information rich, decision poor.
Solution
System of Football
The OS connecting every data, tech, and operating layer of football , from grassroots to federations.
flywheel growth
The Platform Driving Compound Growth
Grassroots —> Players — > Parents
- Better development tracking improves players
- Players see progress
- Parents stay longer + invest more
Grassroots —> Pro Clubs
- Standardized player data at grassroots
- Pro Clubs gain visibility into talent
- Pro clubs push adoption across their networks
Federation —> Clubs
- Federations gain visibility across clubs
- Set standards and pathways
- Clubs adopt to align and stay compliance
Business Model
B2B SaaS: $30B+ ARR Opportunity
The largest and most scalable revenue opportunity sits at the 330M grassroots layer.
commercial Strategy
Adopt first. Monetize as Clubs Become Dependent.
Market Fit
Proven Demand Across Every Level of the Game
1
1
75K+ Grassroots Players
adopt to grow + retain players
2
2
50+ US Colleges & Pro Clubs
access talent + operate efficiently
3
3
1 Federation
gain visibility + control
"This is going to help accelerate our plans, become one of the youngest teams in the league without sacrificing results..."
— MLS Executive of the Year & USL Club Owner
"Never in my life did I think there would be software so intuitive to football..."
— Head of Recruitment, English Football League
The TEAM
Leading Football Into the Modern World
Founder & CEO
Head of Ops
Head of Tech
Head of Commercial
From local clubs to national federations, our team has powered transformation for thousands of football organizations across six continents — uniting strategy, talent, and execution at every level of the game.
Capital Raise
Raising to accelerate compound growth across football
$2M Raise
Backed by capital partners with experience at every level
200,000 Grassroots Players Served
Scaling the per-player recurring revenue base with embedded club partnerships.
2 Professional League Partnerships
Signed enterprise contracts establishing F11 as the operational standard at the pro level.
1 National Federation Rollout
Full deployment across a national governing body — validating governance infrastructure and unlocking federation-level scale.
data room
Go Deeper.
Explore the system, traction, and investment thesis behind F11.